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ikea products names


Anne Quito breaks down the naming system: The system helps IKEA name new products quickly and efficiently, but IKEA doesn’t constrain itself by the system.
The naming system was created by Ingvar Kamprad, IKEA’s founder. This field is for validation purposes and should be left unchanged.

The Sladda bicycle translates to “skid” in Swedish. To simplify its inventory and branding, IKEA uses the same product name for each of its products in all its markets. They’ll break their own rules when it makes sense. Kamprad struggled with dyslexia, and he had trouble remembering the order of the numbers in item codes.

The names are quirky and endearing, and they elevate the status of each product.

IKEA products stand out with their quirky brand names: Each name elevates the perceived value of the object, and signals it has a distinct place in your home.

Be the first to get latest updates and exclusive content straight to your email inbox. A Fartyg ceiling light is a Fartyg no matter where you buy it. For example, outdoor furniture is named after Scandinavian islands: If you study Google Maps, you can find each island that the product represents.

The naming system was created by Ingvar Kamprad, IKEA’s founder.


https://namingschemes.com/index.php?title=Ikea_Product_Names&oldid=7456, ANDREA SATIN (duvet cover and pillowsham(s)), ANTONIUS (height adjustable clothes dryer), +äPPELVIN+äGER MED LINGON (apple vinegar with lingonberries), BEATA BLAD (duvet cover and pillowcase(s)), BEATA ORKIDE (duvet cover and pillowcase(s)), BEST+à TV (storage combo with sliding doors), BEST+à (shelf unit/height extension unit), BIBBI SNURR (duvet cover and pillowcase(s)), BIRGIT LANTLIG (duvet cover and pillowcase(s)), BIRGIT SPETS (duvet cover and pillowcase(s)), BL+àSIPPA (duvet cover and pillowcase(s)), BOHOLMEN (1 1/2 bowl inset sink with drainer), BOHOLMEN (1 bowl inset sink with drainer), BOHOLMEN (2 bowl inset sink with drainer), BRUNKRISSLA (duvet cover and pillowcase(s)), BRYGGKAFFE MELLANROST (ground coffee medium roast), BRYGGKAFFE M+ûRKROST (ground coffee dark roast), BULLAREN (5-piece bathroom furniture set), CHRYSALIDOCARPUS LUTESCENS (potted plant), DIVISION (suspension set for panel curtain), DUKTIG (8-piece table/kitchen textile set), EKTORP (cover free-standing chaise lounge), ERIK (drawer unit w 2 drawers on casters), ERIK (drawer unit w 3 drawers on casters), FANTASTISK (napkin holder for 50 napkins), FICUS MICROCARPA GINSENG (plant with pot), FIXA (clips/binder/touch+close fastening), FIXA (stick-on floor protectors set of 20), FL+äTA (storage rack for writing materials), FLORERA MYS (scented candle with 3 wicks), FRAMST+à (wall bracket for flat screen TV), FRAMTID (microwave oven with extractor fan), GLAS+ûRT KULLE (duvet cover and pillowcase(s)), GLAS+ûRT STRECK (duvet cover and pillowcase(s)), GLAS+ûRT TR+äD (duvet cover and pillowcase(s)), GOSA VIDE (outer pillow pocket w filling), GULLIVER (bed frame with slatted bed base), H+àLLARE (tealight holder for 7 tealights), IKEA 365+ S+äNDA ( track with 2 spotlights), IKEA 365+ S+äNDA ( track with 3 spotlights), IKEA 365+ S+äNDA/IKEA 365+ BRASA ( pendant lamp with track), IKEA 365+ S+äNDA/SKIMRA ( pendant lamp with track), IKEA PS F+àNGST (hanging storage/6 compartments), JORUN FR+û (duvet cover and pillowcase(s)), KAJSA BLAD (duvet cover and pillowcase(s)), KAJSA ROSOR (duvet cover and pillowcase(s)), KAJSA STEN (duvet cover and pillowcase(s)), KAJSA TR+äD (duvet cover and pillowcase(s)), KALLT (hanging lights/drape 48 snowflakes), K+àRABODA (lantern for candle in a metal cup), KASSETT (storage rack for writing materials), KEX SINGOALLA (cookies with raspberry jam), KVARTAL (corner fixture for triple track), LAGAN (microwave oven with extractor fan), L+äTTSAM (changing table baskets set of 3), LILL+àNGEN (chest of drawers with 3 drawers), LUSY KLOSS (duvet cover and pillowcase(s)), LUSY V+äV (duvet cover and pillowcase(s)), MACKIS (storage rack for writing materials), MARGINAL (wall shelf with retaining edge), MJ+äLLBY (scented candle in pot with lid), M+ûRKT (lantern for candle in a metal cup), NYTTIG (power supply cable w/3-prong plug), NYTTIG (power supply cable w/4-prong plug), OFELIA VASS (duvet cover and pillowcase(s)), PAPAVER OVAL (duvet cover and pillowcase(s)), PAPAVER V+àG (duvet cover and pillowcase(s)), PEPPARKAKOR ANNAS (ginger thins with almonds), PEPPARKAKOR ANNAS (ginger thins with cappuccino flavor), PEPPARKAKOR ANNAS (ginger thins with orange-flavor), PEPPARKAKOR ANNAS (wholemeal ginger thins), PRAKTFULL (gas range with wall panel/extr hood), PRESSA (hanging dryer with 16 clothes clips), SKORPOR KARDEMUMMA (cardamom crisp rolls), SN+ûA RUTAN (duvet cover and pillowcase(s)), SN+ûA STJ+äRNA (duvet cover and pillowcase(s)), SN+ûVITA (24-piece gift wrap and label set), SN+ûVITA (lantern for candle in a metal cup), SULTAN F+àVANG (high-resilience foam mattress), SULTAN FJORDGARD (latex and foam mattress), SULTAN HAGAVIK (active-response coil mattress), SULTAN HAMNVIK (active-response coil mattress), SULTAN HANESTAD (active-response coil mattress), SULTAN HJARTDAL (memory foam pillowtop mattress), SULTAN HJELM+àS (latex pillowtop spring mattress), SULTAN (connection fitting for spring bases), TANJA BRODYR (duvet cover and pillowsham(s)), TERMOSF+äR (low-voltage wire system 5 spots), TROFAST (ext bed frame with slatted bed base), TV+àBLAD CIRKEL (duvet cover and pillowcase(s)), TV+àBLAD RUND (duvet cover and pillowcase(s)), UPPLEVA ORMO (wall bracket for flat screen TV), UPPT+äCKA (carry-on with wheels and briefcase), V+äRDE (high cabinet f built-in oven/micro).

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This made it easier for him to remember each item, and as a result he made fewer mistakes when filling out forms. RPO Brittany Glen GRUNDTAL (kitchen series) GRUNDTAL (laundry bin with casters) GRUNDTAL (mirror) GRUNDTAL (rail) GRUNDTAL (s-hook) GRUNDTAL (wall shelf) GRUNDTAL/BREDVIKEN (sink with leg frame) GRUNDTAL/NORRVIKEN (sink with leg frame) GRUNKA (4-piece kitchen utensil set) Jeremy Miller is a brand strategist and bestselling author. Mississauga, ON L5M 0M5 Some products have functional names, because they work better: With over 12,000 products, IKEA has created a brilliant naming system.

Products Smart home All furniture Bedroom & mattresses Storage & home organization Kitchen & appliances Baby & Kids Textiles Home décor Lighting Cookware & tableware Bathroom Rugs, mats & flooring Outdoor Laundry & cleaning Home safety Home improvement Pots & plants Home electronics IKEA Food Leisure & travel Pets Winter Holiday Collection His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand. The naming system is brilliant in its simplicity and scalability. IKEA products stand out with their quirky brand names: Docksta table; Ektorp sofa; Poäng armchair; Kallax shelving units; Billy bookcase; Each name elevates the perceived value of the object, and signals it has a distinct place in your home. The Krossa spice mill means to crush or grind. This page was last edited on 25 October 2012, at 19:34. Jeremy shares his expertise as a writer, consultant, and keynote speaker. Each category of products is assigned a specific type of name. The system is even cooler than simply assigning random Swedish words to products. Each product is named after Swedish towns and villages, humans, and other applicable Swedish words. How IKEA names its products is ingenious. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.

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