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Katrin Fridriks

brand font pairings

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brand font pairings

Therefore, before you go about looking for font pairings for your brand, you should make sure you have a solid understanding of the tone, voice, and aesthetic of your brand.

You’ll see on the majority of my past work (HERE) I rarely ever use more than 2 styles within my logos.

I’m excited to be posting more and more about branding! Thanks to Pavel Korzhenko, the type designer behind Vintage Voyage Design Co., we are able to bring you two case studies: Let us say you want to create a logo for the brand “Stephanie’s Jewelry”.

Lettering (hand-lettering), like calligraphy, is an art..but the art of drawing letters. Does the first font pairing look familiar? How? She lists the qualities that describe the brand or project she is working on (eg. As you can see below, when pairing your fonts together try to stick with combining two together. Similar to the above examples, Shashi pairs an elegant serif font with a modern sans serif to play up the classy-yet-trendy factor. A heavy font will not work well in this situation because the weight of it will crush the script. As you’ll see in the examples below, an elegant serif heading font pairs well with a more modern sans serif body font. Did you see my pretty new online SHOP as well? You can even use FontPair.Co to help you out! Save my name, email, and website in this browser for the next time I comment. Each typeface could also have difference typefaces, bold, italic, etc.. that make up the typeface family. Quicksand was actually also designed as a display typeface, but it's … friendly, vintage, modern, elegant, etc.)

A small business with a 2 or 4 person team will simply need a digital or printed document. Matt also looks at the range of font duos already available and, if none are applicable, takes inspiration from them. In the same vein, Matt Slightam, Design Cuts’ Creative Director, finds research a crucial component in the font pairing process. Sign up  to receive 5 days of actionable branding lessons in your inbox. Settling on a single font that matches your brand’s identity is a tricky task in itself, but as all designers can attest to, finding multiple fonts that pair well together is significantly harder. For starters, always look for font pairings that complement one another.The last thing you want is for both fonts to be fighting for the viewer's attention.The ideal combination should harmonise, without risking being too similar.The whole idea of using multiple fonts is to create visual diversity, so there's no point choosing two that are broadly identical.In fact, the more similar they are, the more likely they will clash.Equally, two very different f… Related post: 5 beautiful font pairings for premium brands. In today’s post, I’m sharing 5 elegant font pairings that are perfect for modern brands. OPEN SANS   . Required fields are marked *, Design Cuts, providing the very best design resources at prices affordable for everyone. Take a peek at google fonts when thinking about designing and using for your website.

Here comes the fun stuff…where you should really be listening! FUTURA   . To check if this is the case, you can, Some fonts have more personality than others, which makes them more finicky to pair.

This secondary font would have to contain “visual anchors” that fit the balloon font’s tone and personality. This gives him a starting point as well as a leg up by offering him an idea of what visually works for experienced type designers. If, for example, “you choose a humanist grotesque for the body text (like the.

Would you mind sharing the fonts you use as an example under “The Styles”?

To get more of a romantic tone, you can pair a sans/serif with a script font. A font pair is a set of two complementary fonts that give you options when it comes to designing branded assets. Because of that, I will pull in two font pairings that align and can be used along with the brand. So when creating a full brand, I really only like two use 2-3 max unless one typeface is more creative/unique (like calligraphy or hand-lettering). It is best to use normal or wide sans fonts in such cases (hint: serif fonts are not very readable at this size) in medium - bold weight. In essence, the goal is to find a healthy balance between contrast and similarity. Feel free to use ‘letter-spacing’ to help achieve a unique look between your font pairings. A larger company can use a printed booklet. For example: my logo has some hand-lettering in it, but I only use that hand-written style as a pop of detail throughout. VERONA   .

Some fonts have more personality than others, which makes them more finicky to pair. Required fields are marked *. When crafting my brand identity, I aimed to convey both an elegant and modern side, since those adjectives align well with my ideal clients, as well as my personal taste.

But picking great fonts can seem like an impossible dark art for most people.

Great font pairings are essential to great design. Below I’m going to break down their differences, type styles, font pairings, and what I recommend for your brand. She then moves onto choosing a typeface for the body text. HABORO. PROLETAR SLAB   . This pairing provides go-to fonts to use for both heading copy (on website pages, business cards, brochures, invitations, posters, and more) and body copy, which makes up the bulk of the content you’ll write. Font duos he recommends are La Luxes and Beautiful Minds. Before beginning the search for a type combination, Elena Genova from My Creative Land foundry does a bit of digging. Font choice says a lot about your brand. As a rule of thumb, it can be worth keeping in mind “just one serif, one sans per project”. You could write a text using our Klein typeface, for example, and then use the condensed variant for titling, or side notes. “Just as your shoes must be fitted to your outfit, the fonts you use must match one another” - Pavel Korzhenko, Vintage Voyage Design Co.

For example, Helvetica is the typeface family, Helvetica Italic is the typeface, and Helvetica italic 10pt is the font. Nowadays, it is very popular to incorporate additional elements in logos, such as the year of foundation, address, or even a phone number. Your email address will not be published. It is usually created with individually designed letters that create a whole, so a specific combination of letterforms to create a unique word. We also provide some of the best font pairings to use in your next design, as well templates you can play around with using the font pairings mentioned. It can be a printed booklet, a digital ebook, or even an interactive design system. Shashi is a high-end, minimalist jewelry brand that offers a combination of timeless and trendy designs. #Designers- Font Pairings and How to Use Them in Your Brand – World Information Centre, https://saffronavenue.com/blog/logo-branding/brand-font-pairings/, 6 Cool Font Combinations for a Magnificent Business Website - DesignBy2s, How To Create a Consistent Brand as a Personal Trainer — Jenni Myburgh - Virtual Assistant. The way it’s set up depends on how big a company is. Calligraphy or script is different than lettering: To simplify it, calligraphy is writing in a single pass of the pen or tool. Popular among millennials, Shashi’s jewelry looks expensive and classy but won’t break the bank. The former is a pleasingly free and flamboyant brush font that's ideal for use in headings. Their website is clean and simple and features a classic heading font paired with a sans serif body font.

The fonts you choose are an essential part of creating the look and feel of the brand. When I view their website, I can’t help but think of Instagram influencers and fashion bloggers. We hope their tips will inspire you the next time you are faced with a font mind-block. Now that we’ve gone over our main designer tips, here are some of their favourite pairings and font duos: While we are offering information from some of our favourite designers, there are other resources out there that can help you find or learn more about font combinations! Kris Lauren from Pretty Little Lines likes to combine a sans serif with a serif font, or a fancy font with something more subtle, all the while keeping it cohesive. ), According to Zetafonts Foundry, we often forget “that a good typeface family can allow us enough variations in its weight and width range to make it usable in various design contexts. If the contrast is not balanced, you can choose a lighter sans/serif to ensure a more proportionate composition. See you there! In this case, we will take a look at a. Here comes the fun stuff…where you should really be listening! […] https://saffronavenue.com/blog/logo-branding/brand-font-pairings/ […]. Before getting into the practical steps of creating a brand identity kit, let’s get an idea of what it is. Playfair Display and Open Sans are my own brand fonts. As a script font designer, Debi Sementelli appreciates a good script paired with either a serif or sans serif. BASKERVILLE   . MONTSERRAT   . Zetafonts Foundry sticks to an important ground rule, which is to not use fonts that are too similar. You may want to do this by combining “a very digital typeface like our Antipasto to something that has a handmade feel, like Freehand". These three add just enough contrast to complement one another, but not enough to detract attention from the overall message. That’s the magic of branding.

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